What do you get when you put an ornithologist, a photographer and two techie brothers in a room? Leave that decidedly non-volatile cocktail on low heat for about four years, and stir occasionally. Well, when we decided to produce a bird app, it was around the time of the annual African Birdfair in Jo’burg. So we made a giant vision board and lots of questionnaires, and asked you what we should do. From that valuable information, FIREFINCH was incubated.
FIREFINCH is not a standard, quick-ID bird app. It is a celebration. A declaration of the love for birds that we all share. An appreciation of the wild places and landscapes of Africa. And a fireside recap of a day spent in the bush with friends.
Birding is supposed to be fun. There is a strong scientific background, but you certainly don’t have to be an ornithologist to enjoy – and understand – birds. It doesn’t even matter if you know the name of the bird – as long as you enjoy watching it. Whether it’s a majestic Bearded Vulture soaring over the Drakensberg escarpment, or a gentle wagtail strolling around beneath the restaurant table.
We’ve tried to keep that in mind throughout. We’ve done our best to avoid scientific jargon, colour names that no-one really understands, and and overwhelming amount of technical information. In fact, you won’t find text write-ups in the app. All the key information is right there on the plate or photo. Not to mention a wealth of interesting did-you-knows and top tips. Everything is presented as visually as possible, with a liberal brush of artistic flair and a sprinkling of humour. You’ll bump into lots of little stories and anecdotes too.
FIREFINCH is also the start of a journey. From the outset, we agreed that we don’t want to have the app identify birds for you. Because where’s the fun in that? Instead, we’ll embark on a journey together to learn how to identify birds confidently, and have lots of fun along the way.
So let’s go birding!